F&N taps Addlly AI for AI search visibility across Asia-Pacific brands

Fraser and Neave has chosen Addlly AI to manage generative engine optimization for brands including 100PLUS and Magnolia across Singapore, Malaysia and Vietnam. The deal shows how large consumer groups are moving to improve visibility in AI search results as discovery shifts from traditional search to assistants like ChatGPT and Gemini.

Why it matters: - Fraser and Neave is pushing to protect and grow brand visibility as consumers increasingly use AI assistants to decide what products to consider. - The engagement gives F&N a way to monitor and improve how multiple brands show up in AI-generated answers across several markets and languages. - Addlly AI gets another enterprise client as competition intensifies around AI search visibility and generative engine optimization.

What happened: - Addlly AI was selected by Fraser and Neave, Limited as its generative engine optimization partner. - The work covers 100PLUS, Magnolia and other F&N brands. - The engagement spans Singapore, Malaysia, Vietnam and other parts of Southeast Asia. - The announcement was made in Singapore on October 15, 2026.

The details: - Addlly AI will assess how F&N brands appear across ChatGPT, Google Gemini, Claude, Perplexity and Google AI Overviews. - The program includes competitive benchmarking, citation analysis, content recommendations and ongoing tracking. - Addlly AI will measure mentions, citations and recommendations against competitors. - The platform will analyze which sources shape AI answers and where content or structured data gaps may weaken brand representation. - Addlly AI will provide content optimization guidance to improve how AI systems understand and present product information. - Ongoing measurement will track visibility changes over time and help refine priorities. - Addlly AI says its enterprise portfolio also spans brands and businesses within Kenvue, F&N, Tata Group, Raiffeisen Group, Himalaya and MetLife. - Addlly AI says its platform brings audits, strategic planning, brand-trained AI agents and managed GEO services into one workflow. - Addlly AI content agents use each brand’s product knowledge and guidelines, supported by governance workflows. - Addlly AI has SOC 2 compliance and ISO/IEC 27001 certification. - More information is available on Addlly AI’s website.

Between the lines: - The deal reflects a broader shift in consumer discovery, where AI-generated answers can influence choices before a shopper reaches a brand website. - Multi-brand groups like F&N need a system that can handle different products, markets, languages and local consumer preferences at once. - Addlly AI is positioning itself not just as an analytics tool, but as a service layer that helps enterprises act on the findings.

What's next: - Addlly AI will continue monitoring F&N’s visibility and adjust recommendations as AI search results change. - The partnership is likely to focus on closing visibility gaps and improving brand consistency across regional markets. - F&N’s brands will be measured against competitors as AI search platforms evolve.