Madhya Pradesh tourism board heads to ITB Asia 2026 in Singapore

The Madhya Pradesh Tourism Board will showcase the Indian state’s heritage, wildlife and MICE offerings at ITB Asia 2026 from Oct. 21-23 in Singapore. The trip is meant to deepen ties with international buyers and open new business for leisure and conference travel.

Why it matters: - Madhya Pradesh is using ITB Asia 2026 to expand its reach in international tourism markets. - The board wants to convert the event into new partnerships for leisure travel and MICE, the meetings, incentives, conferences and exhibitions segment. - Stronger trade links could help route more global visitors to the state’s heritage sites, wildlife reserves and religious destinations.

What happened: - The Madhya Pradesh Tourism Board will attend ITB Asia 2026 from Oct. 21-23 at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. - The delegation will be led by Dr. Ilayaraja T., IAS, Secretary, Tourism, Government of Madhya Pradesh and Managing Director of the Madhya Pradesh Tourism Board. - Mr. Anurag Uikey, Assistant Director, Publicity, Events & Marketing, will also join the delegation. - Six stakeholders from Madhya Pradesh’s tourism industry are part of the team. - The board’s goal is to strengthen engagement with international tourism markets and build industry partnerships.

The details: - The delegation will meet international tour operators, travel agents, destination management companies, hospitality representatives and MICE planners. - Discussions will center on Madhya Pradesh’s tourism products, possible collaborations and new business connections. - The state’s tourism portfolio includes heritage, wildlife, spirituality, nature, adventure and community-based experiences. - Key attractions include the UNESCO World Heritage Sites of Sanchi, Khajuraho and Bhimbetka. - Major wildlife destinations include Kanha, Bandhavgarh and Pench. - Historic sites such as Orchha and Mandu are part of the pitch. - The state also has religious centers that draw pilgrims year-round. - MPTB plans to present these experiences to the international travel trade. - The board wants to show how the state can support itineraries for different traveler interests. - Madhya Pradesh sees room for specialized travel programs built around culture, nature, wildlife and living traditions. - MICE tourism will be a major part of the board’s discussions at the exhibition. - The state’s heritage settings, natural landscapes and cultural experiences can complement meetings, incentive trips, conferences and group travel. - The delegation will explore ways to position Madhya Pradesh more strongly in the MICE market.

Between the lines: - The participation signals a push to move Madhya Pradesh beyond a domestic tourism pitch and into higher-value international trade channels. - The state is bundling leisure, culture and business events into one destination story to appeal to more buyer segments. - The focus on MICE suggests Madhya Pradesh is looking for travelers who may extend business events into leisure stays.

What's next: - MPTB will use the Singapore event to gauge market demand and identify partnership opportunities. - The board expects direct talks with industry representatives to support longer-term collaboration. - The exhibition could shape future promotion of Madhya Pradesh in overseas travel markets. - More information is available on Madhya Pradesh Tourism's social channels.